The Write way to the Sale

Scheduled course outline – duration 1 day

“The Golden Rule: Put yourself in the position of your readers.”

Business Scenario

Every successful sale will, at some stage, require the salesperson to summarise their solution in a written format. Clear, crisp proposals that ask to be read will help differentiate you from your competitors.

Who should attend?

The programme has been designed for those who have identified a need to enhance their ability to communicate though the written word.

The purpose:

To adopt a structured and organised approach to proposals and letters.

The programme includes:

·         Distinguishing between the range of written media through which a sales person communicates

·         Establishing the foundation blocks of effective writing

·         How a document may be expressed more clearly in plain English

·         Proof-reading and analysing key passages of text to improve and sharpen the message

·         Using language which conveys a professional and convincing message to the reader

·         Structuring a proposal – what should be included?

The method:

Delegates are encouraged to assess their current approach to proposals and letter writing and, through discussion and exercises, to arrive at a clear, unambiguous writing style.

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